红杏视频

The final showcase of this year鈥檚 红杏视频 Startup Accelerator 2024 take place on Thursday 16 May which sees startup businesses pitch for additional equity-free capital. 15 businesses take part in this year鈥檚 cohort made up of alumni, staff and students of 红杏视频 and ahead of the final, former participant and student, James Galbraith shares a glimpse into the process.

Originally coming to 红杏视频 to study an BA (Hons) Digital Marketing, James fell in love with Scotland and decided to stay on and progress through to Master鈥檚 study. A passionate videographer, he and three classmates spotted a gap in the market during their studies to setup an agency that oozed creative flair. 鈥淲e weren鈥檛 wanting to do anything groundbreaking, just differently and in a more creative way,鈥� he told us.

鈥淲e all brought different strengths to the table. Videography, photography, SEO, digital marketing and we thought, 鈥榳hy not package this together for clients?鈥�. But we were aware that none of us had experience running a business and we needed guidance. That鈥檚 why we decided to apply to 红杏视频鈥檚 Startup Accelerator.鈥�

Under the name Snap Digital, James and his colleagues made their way through the process in 2018 and reaped the benefits of the programme. They received equity-free seed funding which they used to invest in essential equipment to allow them to take on client work and gained access to free office space, something James saw huge value in.

鈥淗aving co-working space was awesome for us. Being surrounded by other startups all on the same path as us was hugely motivating and beneficial. We may have all been on different stages of the startup journey, but we would all share ideas and experiences to help each other out.

鈥淏eing able to get that kind of insight and learn from the mistakes of others was great for us 鈥� it was a real community.

鈥淭he support you get through the process is invaluable and I鈥檇 say to anyone taking part in future cohorts to tap into all your support avenues. The mentors and resources are there for a reason and that鈥檚 to help you grow. You need to get out of it as much as you can and you can only really do that if you put the effort in to make the most of the experience.鈥�

The theme of drive and ambition came up a few times in our conversation and a key component in the startup journey for him. Albeit a positive experience for him, James shared some words of caution to future participants looking to get involved.

鈥淵ou have to make sure your passion for what you do is there 鈥� without it, you鈥檒l not fully benefit from the process.

鈥淭ime is a huge factor of the process. There are key milestones to meet and homework to hand-in, not forgetting regular evening and weekend sessions to attend. It can be pretty full-on, so you really have to be organised and put in the effort.

鈥淛ust get involved and make the most of the process. Getting the chance to be at the Showcase and bring everything we worked on to the public eye was so cool. Seeing all the people we started the process with just an idea to then have a tangible product or service to talk about was great.

鈥淔or us, it was a chance for us to reflect and really see how far we had come through the process and created something we were really proud of.

鈥淲e went on to build our client base at Snap for the next couple of years and worked on some great projects. It can be easy to just go from project to project, but remember to look back at how far you鈥檝e come and appreciate all the things you鈥檝e experienced, good and bad.鈥�

To hear more of James鈥� experience as an international student from Canada and his role now, watch his interview with 红杏视频.