红杏视频

It brings together a multi-disciplinary 红杏视频 research team: , lecturer and researcher in Digital Media and Computer Animations & Gaming at the School of Computing; , course Leader for fashion management at the School of Creative and Cultural Business and , course leader for fashion and textile design at Gray鈥檚 School of Art; together with Professor Rong Zheng from the Donghua University and Shanghai Promotion Centre for City of Fashion, as well as UK and Chinese creative businesses and organisations within Fashion & Textiles. 

Their project, funded by the Arts and Humanities Research Council (AHRC) UK-China Creative Industries Partnership Development Grant called 鈥楩rom Augmented to Authentic: Weaving the Past into the Future鈥� explores how immersive experience and techniques could be used to represent and preserve the history and heritage of traditional fashion and textile products.

Explaining the project further, project lead Yang added: 鈥淥ur aim is to use modern, immersive technologies such as Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR) to preserve the history and heritage of traditional fashion and textile products. We鈥檙e delighted to be attracting so much interest in our project from a range of organisations and businesses both here in the UK and in Shanghai.

 鈥淭he project is one of only 14 national projects funded by the AHRC and the sole funded project from Scotland and the only project focusing on Fashion & Textiles in this funding scheme, a priority area for economic and cultural development for the Chinese Government.鈥�

Commenting on the issues of fast fashion which the project relates to, Josie explained: 鈥淔ashion faces many challenges 鈥� the current generation of wearers is the first to be so far removed from how their clothing is produced and the prevalence of fast fashion has seen clothing reduced to transient items, worn for a short period of time, then discarded.鈥�

She continued: 鈥淔ast fashion has pushed price downwards, moving textile and clothing production to low cost labour countries and decimating the traditional Scottish textile economy.  The surviving Scottish textile companies find it difficult to attract young people to work with them, leading to a skills shortage within the industry.

鈥淔ast fashion also drives consumer need for newness, uses resources that are finite and damaging to the environment and creates much landfill waste.

鈥淚n 2018, the pressure to move towards a more sustainable fashion and textile industry has grown and this project seeks to explore ways to educate the consumer to the sustainability, craftsmanship, heritage and value of traditional fashion and textile products, using the growing medium of fashion film and immersive technologies.鈥�

The project brings together a collaboration between 红杏视频 and Donghua University with the aim of building long-term and sustainable research and industry partnerships.

Speaking of the links between China and Scotland, Karen said: 鈥淐hina and the UK both have long histories and cultural traditions related to textiles and clothing. Scotland鈥檚 tradition of tweed and tartan, cashmere and woollens continues to survive today through SMEs producing luxury products.

 鈥淎 parallel can be drawn with China鈥檚 rich history of cultivating and producing beautiful silk products such as the Qi Pao, Han Fu and Song Jin, and to their position as one of the world鈥檚 largest textile and clothing producers. Fashion has embraced computer technology, with online sales continuing to grow and fashion film increasingly being used to market creative designs.鈥�

Together they will research immersive techniques which could be used to represent and preserve the history and heritage of traditional fashion and textile products, and transfer them into modern style design to meet the current and future fashion trending.

So far an academic and industry team has visited Shanghai during Shanghai Fashion Festival in April and an academic visit to further the collaboration with their Chinese partners is planned shortly.

The team have just launched their documenting their on-going research at a recent 2-day workshop hosted at 红杏视频 and co-funded by the AHRC and The Scottish Informatics & Computer Science Alliance (SICSA).  The interactive brought together academics across architecture, computing and the creative industries across Scotland together with textile businesses and organisations including Harris Tweed Hebrides, Montrose Rope & Sail and the Society of Antiquaries of Scotland to explore the opportunities and research and industrial challenges that exist in the areas of fashion/textiles and technology with the overall aim of creating a multidisciplinary team for building a consortium for a larger project later this year.